SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs John Jantsch & Phil Singleton 11. September 2016 From this book, you’ll learn how to: create content and plan an editorial calendar use social media channels build and manage online reputation how to handle negative reviews do quality link building conduct keyword research optimize your website and all of your content use pay-per-click advertising build a revenue generating website power your company’s growth for years to come SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. SEO for Growth is Your One-Stop Digital Marketing Guide regardless of your level of experience, this book is a valuable resource for any business owner, web designer, marketer or just about anyone interested in search engine optimization. The authors explain an effective SEO strategy and how that strategy integrates within your company marketing plan. The book provides in detail many of the elements of a strategic marketing effort that can contribute to better search engine results. This guide not only explains why, but will also show you how all the pieces fit together.